Three Creative Web Design Questions to Consider Before Designing Your Site
Working on a creative web design for your new site or business is a process and most of your favorite websites weren’t created in a day. It takes a good amount of forethought and expertise to create a winning website and professional creative web designers know there are some important points you should consider before you get started. With that in mind, here are three questions to ask yourself before you start working on your website.
1. Who is your audience?
This may seem like a non-nonsense question, but surprisingly few website owners take the time to consider the response. However, the way you design your site will vary greatly depending on who your target audience is-so give it some thought before your start working on your design.
If your site is created to appeal to new customers, then think about who those new customers are …what do they want? What do they need? Do they even know they need it?
If your site is designed to help your current customers, then think about what information they already have and more importantly, what new information they will need from your site.
In general, experts say new website visitors are more important than loyal visitors, because you have already convinced the latter of your worth. If that is the case, then consider how you can get your message to new visitors without neglecting your loyal readers.
In many cases, you may realize you have more than one target audience. If that is the case, then think about how you can reach each one and be sure you know which one is more important. If you aren’t sure, think about which one will deliver you the most profit … that’s your most important group.
2. What do you want site visitors to do?
Ok, so you’ve determined who is going to visit your site, now you need to decide what you want them to do. Obviously, if you are selling a product directly from your site, you hope your visitors click through the products page and complete a purchase. If you are selling a service, then you want your readers to fill out an email request, pick up the phone and call you or at a minimum sign up for email updates, grab your RSS feed or register for your newsletter.
On a more intangible note, you also want your site visitors to be drawn to you. You want them to feel comfortable with your site, products or services and you want to instill confidence in your brand. A creative web design can subconsciously deliver this message to your audience. You just need to think about what information you need on your site to accomplish these goals and what information your visitors need so they can do whatever it is you want them to do.
3. How are they going to find the information they need?
You know who they are, you know what you want them to do, now you need to consider how they are going to do it. This is important for your creative website design because you will need to think about how your visitors-both new and returning readers-will see your business and how they will navigate to the most important section(s) of your site.
Try to remove yourself and think about what information you would want if you were in their position. What words would you enter into the search box? Which links would make you want to click? What titles or headlines would make you want to keep reading?
How will you incorporate the three most important creative website design elements (see our article: The Basic Elements of Creative Website Design) to help your readers find the information? How will your visitors reach out to you? Will you use a contact form? Will you have a newsletter subscription form? Will you publish your email address or phone number on the site?
Once you have narrowed down your target audience, know what you want them to do and have considered how they are going to do it, you are ready to begin working on your site. If you are unsure of how to get started, one of our creative web design specialists can help. They understand visitor habits and can incorporate the visual elements of an attractive web site with the functionality of a site your visitors can use. Get in contact for advice about the whole process and a FREE quotation.
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