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Elements of Creative Web Design


The Basic Elements


Creative Website Design combines visually appealing elements that impress readers and attract them to your site. Also web essentials that increase your website’s productivity and usability. A good creative website is easy on the eyes and simple for readers to navigate. Colours, graphics and fonts are the most important basic elements in a Creative Website Design. Listed below are a few tips on how to incorporate them into your new creative website.

Colour
There are 216 web safe colour choices, which mean these colours will not change or be altered by browsers, thus ensuring your readers see the same site you created. There are many colour swatches, palettes, HTML and RGB colour charts available online, and if your web colours are not pre-determined by your logo design, you can also consult colour wheels, colour psychology, colour meanings and colour moods to learn more about how your colour choices might impact your business.

Fonts
The fonts you choose for your creative website design will reflect how your readers perceive your company-fun and creative, organized and serious, trustworthy and respectable. More importantly, however, they must be legible. If you choose a font that isn’t available on your readers’ computers, the fonts will be skewed and your message will look unorganized and sloppy. There are two main types of fonts … serif and sans serif. Serif fonts have tiny lines on the outside extremities of each letter. Sans serif fonts, so-called for the French word “sans,” meaning “without,” don’t have the lines. The most common type of sans serif font is Times New Roman. Other commonly used fonts include Arial, Helvetica, Verdana and Georgia. Check out this list of web safe fonts to see the differences in serif and sans serif and the options available.

Images/Graphics
Images and graphics are used in creative web design to showcase important products, to inject an artistic flair onto the page or to display the company brand or logo. However, it is important not to overuse them. Too many images and graphics can quickly clutter your website, making it look unprofessional. Additionally, using pictures for the sole purpose of displaying a graphic is transparent to your readers and takes away from your site’s message. Keep in mind that when using graphics, you should also include a strong textual element for reader usability and search engine optimization, include all of the proper “alt” tags and ensure the size and quality of the graphic is relevant to the article it is describing.

A few other things to consider include:

- Keep it Simple: Your website, like your logo (see our article: Creative Logo Design Tips) will be more effective without all of the bells and whistles. However, designing a creative website that is simple, yet engaging, takes a lot of work and pre-planning. If you aren’t sure how to create the balance between a simple, yet engaging website, then consider hiring a creative web design specialist to help with your project.

- Plan Your Page: Speaking of planning, one of the first things you need to do when working on a creative website design is think about your home page. Remember, you’ll have about three seconds to convince a new visitor to stick around, so make sure your creative web design is appealing and ensure they can find whatever relevant information lead them to you in the first place.